Overview of courses taught (In French and English) since 2005 and from September 2011 onwards :
Undergraduate
(Bachelor level)
Fundamentals of marketing
Management (Chartered Accountants Program)
International Trade
B to B & Services Marketing
Global marketing
Key Account Management
Sales and Negotiation skills
Relationship Marketing (within a two-year undergraduate course)
Postgraduate
(Master level)
Key Accounts - Accounts’ Plan and Strategy negotiation
Management and Global Management
Management of the global firm
Information and Purchasing
Purchasing and stakeholders
Strategic Marketing
Introduction to Key Account Management
Masters of Science/MSc
Strategic Marketing
Business to Business Marketing (included Services in B to B)
Executive Education
- Programs tailored for company internal trainings :
Key Account Management :
Did you say « partnership » ? or Key Account idiosyncrasies
Optimising the value proposition
Aligning seller-buyer objectives
"Re-thinking marketing"
L’analyse des marchés (for SMEs)
- Inter-company programs
« High level negotiations with Key Accounts »
